Spain Living Lab Turismo
Transform the economic model of tourism with a model based on Artificial Intelligence
SPAIN LIVING LAB is structured around two R+D and tourism COUNTRY MISSIONS that combine projects to create disruptive AI integrated into the business fabric.
The aim of the project is to set in motion a virtuous and sustainable ecosystem made up of Living Labs, Data Spaces and a network of R+D+i Hubs in a quintuple helix framework that is geared towards companies and contributes towards the territorial integration of the country.
The project is led by the Canary Islands with collaboration from Navarre and other autonomous communities: Andalusia, Aragon, Asturias, Castilla la Mancha and the Balearic Islands.
Tourism Data Hub in Navarre:
Creation of a Data Space
The Spain Living Lab sets out to provide tourists and persons working the sector with the data they need for personalisation based on their interests, products, services and information required for each case.
The outcome will be better positioning for tourism in Navarre, and an improvement for the people who work in the sector.
Navarre's leading role in creating a tourism Data Space will set the foundations for future advances in this area by creating a viable minimum product.
Creation of tourist behaviour AI in Navarre for disruptive technologies
AI to improve sales of services and experiences via voice guides
Prepare pilots to improve the sale of services and experiences via voice guides to maximise the tourist experience by adapting to the needs of tourism in Navarre. From start to finish.
AI to develop immersive virtual reality activities for presentation and sale of destinations
Create a portfolio of tourist experiences of destinations in Navarre, based on a hyper-realist and virtual reality format that innovatively facilitates attraction for tourist demand.
Develop metaverse-based systems that enable the destination to be presented using hyper-realism and virtual reality.
Work in alignment with tour operating companies to develop agreed marketing actions and presentation of destinations
Obtain information about the interests, tastes and preferences of potential visitors to destinations
AI to develop a simulator to project the customer journey and the potential value of sustainable customers
Design, develop and set in motion a virtual simulator that enables predictive models to be parametrised and therefore provide knowledge for the governance of tourism in the region.
Specify individual demand profiles for in-depth study
AI to develop augmented reality for Guest Experience Cyborg for accommodation in Navarre
Define, design and develop use cases based on augmented reality technology that enable the skills of the professionals in the regional hotel sector to be improved.
Evaluate the most adequate technological gadgets in cost-benefit terms for each particular use case
Guide the tourist accommodation in Navarre that can contribute towards the project
Scale the project scope to new use cases and new accommodation.
Its system of governance, transparency and control, and overall morphology and nature denote its clearly sustainable purpose.
The social perspective The structure of territorial hubs enables stable employment and quality to be created in the settings where hubs designed to attract technology and talent are developed.
The financial perspective The resources assigned in the budget will enable research activity to generate income and new economic resources that can help to achieve a good budget balance.