Tourism Digital Transformation Laboratory

The Tourism Digital Transformation Laboratory is a project that seeks to promote the transformation of the tourism sector in Navarra and increase its competitiveness by focusing on the transfer of knowledge and obtaining tangible results for companies.

The Laboratory focuses on intensive training and mentoring throughout the entire project itinerary of each company, with personalised attention and an eminently practical approach so that companies are prepared for the new scenario.

In 2023, the 6th edition was held, in which 90 tourism companies participated, which together with the participating companies from the previous editions, make a total of 198 companies beneficiaries of this initiative.

All the details of the initiative can be found in the following video:

With digitisation, we have made the image of entrepreneurial women visible in rural environments, and even more so in small towns (Lorea Luzuriaga, Donamariako Benta)

Keys to the service

• On-line training.
• Development of the Digital Transformation plan for each company.
• Personalised advice (mentoring).
• Implementation plan of the plan.
• Selection and management of suppliers.